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    Moviegoers line up at a IMAX ticket hall in Dongguan, South China's Guangdong Province, on August 15, 2026. Photo: VCGChristopher Nolan's much-anticipated The Odyssey officially opened in China on Friday, quickly becoming one of the hottest tickets of the summer movie season, with moviegoers scrambling for premium IMAX screenings and some even traveling to other cities for better viewing experiences with better screens. 
Meanwhile, domestic hit Once Upon a Time in the Middle East has grossed more than 850 million yuan ($126 million), adding to the intense competition for audiences during China's packed summer movie season.
The Odyssey, which had already held limited previews in China, had grossed an estimated 240 million yuan as of Sunday, according to ticketing platform Maoyan. Its projected box office is expected to surpass 700 million yuan, potentially exceeding the 452million yuan Oppenheimer grossed in the Chinese mainland.
The Odyssey is the first feature film shot entirely using IMAX cameras and is being presented in IMAX 70mm at select theaters. Its large-format cinematography and expansive visual style have made the IMAX experience a major selling point for Chinese moviegoers.
Demand for premium IMAX screenings was already intense during the film's previews, with some theaters reporting full occupancy. After its official release, that enthusiasm has shown no sign of easing.
In Beijing, one longtime Nolan fan had been following the film since before its release and had repeatedly tried to secure a seat at the China National Film Museum's IMAX GT theater, one of the most sought-after formats for the movie. 
Unable to get a ticket, the moviegoer eventually chose another well-reviewed IMAX theater and paid 180 yuan for a seat, three times the price of a normal seat, that was not particularly well positioned.
The theater was nearly full when the audience arrived, the moviegoers were largely quiet as they waited for the screening to begin. But the large-format presentation delivered the immersive audiovisual experience the audience had been anticipating.
Another moviegoer, Lin Xiao, managed to attend an IMAX screening during the previews and also noted the high attendance. She told the Global Times that audiences had already formed a long line outside the theater before the movie began.
On Chinese lifestyle platform Xiaohongshu, or RedNote, some moviegoers have posted about traveling to other cities because their hometowns do not have IMAX GT screenings. Some have even taken high-speed trains specifically to watch The Odyssey in what they consider a better theater.
Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times that The Odyssey's strong reception and high attendance in China demonstrate that high-quality content, combined with the rare and highly immersive experience offered by premium formats such as IMAX GT, remains a key competitive advantage for cinemas. 
The film's strong quality, coupled with its cutting-edge large-format presentation, creates a theatrical experience that cannot be easily replicated at home, showing that when cinemas can offer a sufficiently distinctive immersive experience, the big screen retains its unique social and ceremonial appeal, with audiences willing to pay a premium for such exclusivity, said Zhang. 
However, film critic Liu Nandou offered a restrained forecast, predicting its Chinese mainland gross at 300 million to 800 million yuan ($41 million to $110 million). 
"Nolan's films have a ceiling," he told the Global Times in a previous interview. "The threshold for understanding The Odyssey is extremely high, and it doesn't fit the broad popcorn audience."
The appeal of premium formats is not limited to The Odyssey. Several films in China's summer movie season have also embraced IMAX and other high-end formats, giving audiences more options for immersive theatrical experiences.
Once Upon a Time in the Middle East, which has grossed more than 850 million yuan at the box office and is projected to surpass 2.5 billion yuan, according to Maoyan, was specially shot for IMAX. 
Rather than relying on grand battle scenes, the film is set almost entirely in a small Chinese restaurant in war-torn Iraq in 2003. Played by Shen Teng, Xu Fu is a chef looking to make a living abroad and find a quiet life. But when war suddenly erupts, he and restaurant manager Ma Junsheng, played by Jiang Qiming, choose to keep the kitchen running, serving authentic Chinese dishes and creating a safe haven for local civilians and children amid the chaos.
The film uses IMAX's large screen to present the warmth of everyday life and the details of the restaurant with greater clarity and immersion.
The Odyssey, meanwhile, uses IMAX film cameras to bring the epic scale of Homer's poem to the big screen with sweeping and visually striking imagery. All Wishes Come True! is also available in premium formats including IMAX, Dolby and CINITY, using enhanced audiovisual technology to amplify its visual effects and emotional atmosphere and help drive box-office growth, according to China's state media CCTV.
As more films made for premium formats continue to draw audiences, high-end theaters equipped with IMAX, CINITY and other technologies are seeing increased demand, giving moviegoers a wider range of viewing options.
Film industry experts said audiences are no longer satisfied simply with being able to watch a movie, but increasingly want to "watch a good movie" and "experience a film in an immersive environment."
。    近日，全国妇联党组书记、副主席、书记处第一书记黄晓薇先后赴辽宁葫芦岛、抚顺、盘锦，向妇女群众宣讲党的二十届三中全会精神和习近平总书记同全国妇联新一届领导班子成员集体谈话时的重要讲话精神，深入葫芦岛受灾地区，看望慰问烈士家属和基层妇联干部，调研基层妇联组织建设、巾帼家政、巾帼志愿服务等工作。         　　在洪水中受灾的葫芦岛建昌县小台子村，黄晓薇来到烈士李清学家中，紧紧拉着烈士妻子的手，关切询问还有哪些困难，听到对方表示要继续当好村里孩子的“爱心妈妈”，她为“大爱大义”点赞，希望将英雄的精神和建设美好家园的信心传递给更多家庭；来到基层妇联干部臧春英家中，她详细了解暴雨来袭时，29名村妇联执委和志愿者用小推车为受灾家庭送去紧缺物资等情况，勉励继续团结妇女姐妹们投身灾后重建，让家园越来越美。         　　走进抚顺市雷锋社区，她称赞“党员家庭代办站”的妇联执委代办员是践行总书记重要论述精神的最基层落实者、宣传者，把暖心服务和向上向善的正能量送到千家万户；她深入了解党建带妇建、巾帼家政进社区情况，和妇联干部探讨采取“妈妈岗”等形式解决妇女灵活就业和托幼问题，与爱心妈妈、妇联执委一起绣送给孩子的暖心抱枕。在雷锋纪念馆，黄晓薇认真听取讲解，肯定“巾帼文明岗”女讲解员团队传承和弘扬雷锋精神的生动实践，希望她们在“大辽姐姐宣讲团”巾帼志愿服务中收获幸福和快乐。来到盘锦市辽河康养服务中心，她详细了解发挥“三八红旗手”工作室作用，助力打造“1+N+X”养老服务体系情况，勉励巾帼家政人员持续发扬爱岗敬业的职业精神。         　　在辽期间，黄晓薇与辽宁省委书记郝鹏、省长李乐成就妇女工作进行交流。辽宁省委常委、统战部部长隋青参加调研。                   责任编辑：刘春阳。

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